This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. The book empowers the hospitality education sector on the subject of sales and marketing of hospitality products and services. Covering a broad range of topics and perspectives such as customer satisfaction, healthcare service, and microfinance, this book is ideally designed for students, academics, practitioners, and professionals seeking information on this topic.
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This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. The book covers a broad range of topics, such as customer satisfaction, the healthcare service, and microfinance, and is designed for students, academics, practitioners, and professionals.
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Produktdetaljer
ISBN
9781773614335
Publisert
2018-12-01
Utgiver
Vendor
Arcler Education Inc
Høyde
229 mm
Bredde
152 mm
Aldersnivå
P, 06
Språk
Product language
Engelsk
Format
Product format
Innbundet
Antall sider
261
Forfatter