Preface PART 1: INTRODUCTION 1. Introduction: Origins, Aims and Approach 2. Learning, Mental Models and Case Studies PART 2: CASES 3. Fundamental Organisational Change 4. Developing a Marketing Orientation 5. Downsizing and Outsourcing 6. Reorganising Support Services 7. Merging Organisations 8. Integrating IT into the Business 9. Unplanned Change in a Market Research Agency PART 3: CONCEPTUALISING EXPERIENCES OF SELF AND OTHERS 10. A Model for Implementing Change 11. Critical Management Competencies 12. Insights Through Theory: Generic Change Models 13. Insights Through Theory: Gaining Co-Operation 14. Insights Through Theory: Managing Stress 15. Concluding Comments: Developing Effective Leadership In the Implementation of Change.