Management Information Systems: Managing the Digital Firm, Global Edition + MyLab MIS with Pearson eText (Package)
Produktdetaljer
Biographical note
Kenneth C. Laudon was a professor of information systems at the New York University School of Business. He held a BA in economics from Stanford and a PhD from Columbia University. He authored 12 books dealing with electronic commerce, information systems, organizations, and society. Professor Laudon wrote more than 40 articles concerning the social, organizational, and management impacts of information systems, privacy, ethics, and multimedia technology.
Jane Price Laudon is a management consultant in the information systems area and the author of seven books. Her special interests include systems analysis, data management, MIS auditing, software evaluation, and teaching business professionals how to design and use information systems.
Jane received her PhD from Columbia University, her MA from Harvard University, and her BA from Barnard College. She has taught at Columbia University and the New York University Graduate School of Business.
Management Information Systems, 17th edition, Global Edition, by Kenneth C. Laudon and Jane P. Laudon, provides you with a comprehensive overview of information systems used by business firms today. Using real-life case studies, the text describes how well-known companies use IT to solve problems and achieve business objectives, helping you to understand the connections between Management Information Systems (MIS) and business performance.
Now in its 17th edition, the book continues to help you develop sought-after skills such as leading IS-related management discussions and using IT to meet bottom-line results. New features including interactive sessions, video cases and a career opportunities section, enable you to enhance your understanding of the subject and build practical job-seeking skills.
Authoritative and thorough, this case-based study of Information Systems (IS) in business today is ideal for introductory courses in IS and MIS.
Also available with MyLab®MIS
MyLab combines trusted content with digital tools and a flexible platform, personalising the learning experience for each student.
If you would like to purchase the physical text and MyLab®MIS, search for:
9781292403694 Management Information Systems, Global Edition, 17th Edition plus MyLab MIS with Pearson eText.
Package consists of:
- 9781292403281 Management Information Systems, Global Edition, 17th Edition
- 9781292403601 Management Information Systems, Global Edition, 17th Edition MyLab®MIS
- 9781292417752 Management Information Systems, Global Edition, 17th Edition Pearson eText
MyLab®MIS is not included. If MyLab is a recommended component, ask your instructor for the correct ISBN. MyLab should only be purchased when required. Instructors, contact your Pearson representative for more information.
This title is a Pearson Global Edition.
- Information Systems in Global Business Today
- Global E-Business and Collaboration
- Information Systems, Organizations, and Strategy
- Ethical and Social Issues in Information Systems
- IT Infrastructure and Emerging Technologies
- Foundations of Business Intelligence: Databases and Information Management
- Telecommunications, the Internet, and Wireless Technology
- Securing Information Systems
- Achieving Operational Excellence and Customer Intimacy: Enterprise Applications
- E-commerce: Digital Markets, Digital Goods
- Managing Knowledge and Artificial Intelligence
- Enhancing Decision Making
- Building Systems
- Managing Projects
- Managing Global Systems
- Job-hunting guides
- Instructions for building a digital portfolio
- Guidance for incorporating MIS knowledge into resumes, cover letters, and job interviews.
- Interactive Sessions are two short cases per chapter redesigned as active learning opportunities for use in the classroom or on online discussion boards. Each case concludes with case study questions.
- Case studies using current examples show how well-known companies use information systems to achieve business objectives, including Uber®, NFL®, Facebook>®, Crayola®, Walmart®, Amazon®, Google®, Starbucks®, and GE®.
- Interactive Sessions are two short cases per chapter redesigned as active learning opportunities for use in the classroom or on online discussion boards. Each case concludes with case study questions.
- A Career Opportunities section, a new feature of each chapter, helps students use this text as a job hunting and career building tool. It includes an entry-level job description related to chapter topics, business-related questions that might arise during an interview, and tips for answering those questions and preparing for the interview.
- Chapter 11 has been rewritten with new coverage of artificial intelligence, including machine learning, natural language systems, computer vision systems, and robotics, reflecting surging interest in business uses of AI.
- Coverage of social business now examines "deep learning," supervised learning, unsupervised learning, edge computing, 5G networks, general data protection regulation (GDPR), blockchain, data lake, distributed database, and FinTech.
- Updated text, figures, tables, and cases draw on the latest sources from industry and MIS research as of September 2018.
Produktdetaljer
Biographical note
Kenneth C. Laudon was a professor of information systems at the New York University School of Business. He held a BA in economics from Stanford and a PhD from Columbia University. He authored 12 books dealing with electronic commerce, information systems, organizations, and society. Professor Laudon wrote more than 40 articles concerning the social, organizational, and management impacts of information systems, privacy, ethics, and multimedia technology.
Jane Price Laudon is a management consultant in the information systems area and the author of seven books. Her special interests include systems analysis, data management, MIS auditing, software evaluation, and teaching business professionals how to design and use information systems.
Jane received her PhD from Columbia University, her MA from Harvard University, and her BA from Barnard College. She has taught at Columbia University and the New York University Graduate School of Business.