Understand the link between MIS and business performance with this case-based study. Management Information Systems, 17th edition, Global Edition, by Kenneth C. Laudon and Jane P. Laudon, provides you with a comprehensive overview of information systems used by business firms today. Using real-life case studies, the text describes how well-known companies use IT to solve problems and achieve business objectives, helping you to understand the connections between Management Information Systems (MIS) and business performance. Now in its 17th edition, the book continues to help you develop sought-after skills such as leading IS-related management discussions and using IT to meet bottom-line results. New features including interactive sessions, video cases and a career opportunities section, enable you to enhance your understanding of the subject and build practical job-seeking skills. Authoritative and thorough, this case-based study of Information Systems (IS) in business today is ideal for introductory courses in IS and MIS. Also available with MyLab®MIS MyLab combines trusted content with digital tools and a flexible platform, personalising the learning experience for each student. If you would like to purchase the physical text and MyLab®MIS, search for:  9781292403694 Management Information Systems, Global Edition, 17th Edition plus MyLab MIS with Pearson eText. Package consists of:  9781292403281 Management Information Systems, Global Edition, 17th Edition9781292403601 Management Information Systems, Global Edition, 17th Edition MyLab®MIS9781292417752 Management Information Systems, Global Edition, 17th Edition Pearson eText MyLab®MIS is not included. If MyLab is a recommended component, ask your instructor for the correct ISBN. MyLab should only be purchased when required. Instructors, contact your Pearson representative for more information. This title is a Pearson Global Edition.
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An authoritative, case-based study of IS in business today Management Information Systems, 17th edition, Global Edition, helps your students to understand the connection between MIS and business performance. The ideal textbook for introductory courses in IS and MIS. This title is available with MyLab®MIS and has a Companion Website.
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PART I: ORGANIZATIONS, MANAGEMENT, AND THE NETWORKED ENTERPRISE Information Systems in Global Business TodayGlobal E-Business and CollaborationInformation Systems, Organizations, and StrategyEthical and Social Issues in Information Systems PART II: INFORMATION TECHNOLOGY INFRASTRUCTURE IT Infrastructure and Emerging TechnologiesFoundations of Business Intelligence: Databases and Information ManagementTelecommunications, the Internet, and Wireless TechnologySecuring Information Systems PART III: KEY SYSTEM APPLICATIONS FOR THE DIGITAL AGE Achieving Operational Excellence and Customer Intimacy: Enterprise ApplicationsE-commerce: Digital Markets, Digital GoodsManaging Knowledge and Artificial IntelligenceEnhancing Decision MakingBuilding SystemsManaging ProjectsManaging Global Systems
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Hallmark features of this title Includes career resources: Job-hunting guidesInstructions for building a digital portfolioGuidance for incorporating MIS knowledge into resumes, cover letters, and job interviews. Integrated hands-on learning Interactive Sessions are two short cases per chapter redesigned as active learning opportunities for use in the classroom or on online discussion boards. Each case concludes with case study questions. Student-focused learning with real-world applications Case studies using current examples show how well-known companies use information systems to achieve business objectives, including Uber®, NFL®, Facebook>®, Crayola®, Walmart®, Amazon®, Google®, Starbucks®, and GE®.
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New and updated features of this edition Integrated hands-on learning Interactive Sessions are two short cases per chapter redesigned as active learning opportunities for use in the classroom or on online discussion boards. Each case concludes with case study questions. Support beyond the classroom A Career Opportunities section, a new feature of each chapter, helps students use this text as a job hunting and career building tool. It includes an entry-level job description related to chapter topics, business-related questions that might arise during an interview, and tips for answering those questions and preparing for the interview. New and updated coverage Chapter 11 has been rewritten with new coverage of artificial intelligence, including machine learning, natural language systems, computer vision systems, and robotics, reflecting surging interest in business uses of AI.Coverage of social business now examines "deep learning," supervised learning, unsupervised learning, edge computing, 5G networks, general data protection regulation (GDPR), blockchain, data lake, distributed database, and FinTech.Updated text, figures, tables, and cases draw on the latest sources from industry and MIS research as of September 2018.
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Produktdetaljer

ISBN
9781292403694
Publisert
2021-11-02
Utgave
17. utgave
Utgiver
Vendor
Pearson Education Limited
Vekt
1360 gr
Høyde
276 mm
Bredde
218 mm
Dybde
24 mm
Aldersnivå
U, 05
Språk
Product language
Engelsk
Format
Product format
Kombinasjonsprodukt

Biographical note

Kenneth C. Laudon was a professor of information systems at the New York University School of Business. He held a BA in economics from Stanford and a PhD from Columbia University. He authored 12 books dealing with electronic commerce, information systems, organizations, and society. Professor Laudon wrote more than 40 articles concerning the social, organizational, and management impacts of information systems, privacy, ethics, and multimedia technology.

Jane Price Laudon is a management consultant in the information systems area and the author of seven books. Her special interests include systems analysis, data management, MIS auditing, software evaluation, and teaching business professionals how to design and use information systems.

Jane received her PhD from Columbia University, her MA from Harvard University, and her BA from Barnard College. She has taught at Columbia University and the New York University Graduate School of Business.