Business success depends on the ability to build trust. Trusted brands
succeed and sustain. Trusted leaders inspire followers, grow
companies, revenues and futures. But sadly, deceit has infected
business and become widespread. Far too many leaders now use their own
"alternative facts", to mislead and misinform their customers,
colleagues and communities. The skilfulness and ease with which some
leaders now lie has become a Lie-Ability. And when customers stop
trusting the products, services or the stories a leader tells, then
the business suffers. If business leaders don’t lead a truth
renaissance, we are all lost. People no longer trust politicians or
the media. And many of the institutions and professions we used to
turn to have also lost trust. The only people that can really save us
now are business leaders. We need to become truth advocates and
activists. We must re-establish a new norm where we tell the truth to
ourselves, to our employees, to our shareholders, to our customers and
to society at large. This book explores the 7 Deadly Lies that
business tells itself, the 7 Dark Arts of Deception that are still
used with monotonous regularity to manipulate the narrative. It offers
C-suite leaders and senior managers a clear path out of deceit. It
provides a solution to the Lie-Ability of some leaders by developing a
deeper understanding of truth, how to reclaim it and how to build back
trust.
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How Leaders Build and Break Trust
Produktdetaljer
ISBN
9781000786484
Publisert
2022
Utgave
1. utgave
Utgiver
Vendor
Routledge
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter