'I am so excited that Joel is sharing his wisdom in this must-read book. His willingness to teach shines on each page. We need leaders who champion innovation in our companies and communities, and this book is a powerful tool for becoming exactly that kind of leader.' - John C. Maxwell, #1 New York Times bestselling author and global leadership expert
'I recommend this book for those interested in developing their skills in managing an organization or business of any kind.' -Ray Dalio, Founder and Cochairman, Bridgewater Associates
'Joel Peterson stands out as one of the world's leading teachers and supporters of scalable entrepreneurial activity. Now his wisdom and guidance are available to the broader public in this must-read for would-be leaders of lasting change.' -Brian Spaly, Chairman of Tecovas, Founder of Trunkclub, and Bonobos
'As a professor of mine, our founding angel investor at Bonobos, and later our most valuable board member, Joel has had a tremendous impact on my life, career, and the success of Bonobos. This book is a great distillation of his unique blend of candor, grace, empathy, judgment, and wisdom - a must read on how to take a fledgling idea and through superlative leadership, build a culture and a company that can endure.' -Andy Dunn, Co-Founder of Bonobos