* Understand the key management models that make up your business school syllabus * Effectively apply academic management models to your professional life * Quickly identify the most relevant tools for you and find out how best to utilise them

PART ONE  ORGANISATIONAL BEHAVIOUR 1   Change management: Kotter’s eight-step model 2   Cognitive biases in decision making 3   Emotional intelligence 4   Managing work groups: Belbin team roles 5   Matrix management 6   Mintzberg’s managerial roles 7   Motivation: Theory X and Theory Y 8   Negotiating techniques: BATNA 9   Schein’s model of organisational culture 10  360-degree assessment   PART TWO  MARKETING 11    Customer lifetime value 12    Ethnographic market research 13    Market orientation 14    Multichannel marketing 15    Met promoter score 16    The 4Ps of marketing 17    Pricing strategies: dynamic pricing 18    Product life cycle 19    Segmentation and personalised marketing   PART THREE  STRATEGY AND ORGANISATION 20    The ambidextrous organization 21    The BCG growth-share matrix   22    Blue ocean strategy 23    Core competence and the resource-based view 24    Corporate social responsibility: the triple bottom line 25    Corporate strategy: parenting advantage 26    Five forces analysis 27    Game theory: the prisoner’s dilemma 28    Generic strategies 29    The McKinsey 7S framework   PART FOUR  INNOVATION AND ENTREPRENEURSHIP   30    Brainstorming 31    Design thinking 32    Disruptive innovation 33    Greiner’s growth model 34    Open innovation   35    The seven domains assessment model for entrepreneurs 36    Stage/gate model for new product development 37    Scenario planning   PART FIVE  ACCOUNTING  38    The accrual method in accounting 39    Activity-based costing 40    The balanced scorecard 41    The DuPont identity 42    Economic value added 43    Ratio analysis   PART SIX  FINANCE  44    Black-Scholes options pricing model 45    Bond valuation 46    Capital asset pricing model 47    Capital budgeting 48    Modern portfolio theory 49    Modigliani-Miller theorem 50    Time value of money 51    Valuing the firm 52    Weighted average cost of capital   PART SEVEN  OPERATIONS 53    Agile development 54

Key MBA Models provides easy access to the core models, tools and concepts that are covered on MBA programmes.  Whether you are a student about to embark on an MBA, or a manager who wants to understand the ideas taught, this guide will help you to get ahead.   Covering over 60 key models that have been picked from programmes around the world, Key MBA Models cuts through the jargon to give you the core information on each model: what it is, when to use it and how to use it, with key practical tips.  It has all the essentials of an MBA, distilled into one book, that can be referred to again and again.   EXPERT GUIDANCE FOR YOUR MANAGEMENT CAREER