Combining comprehensive coverage with a wide variety of real-life
cases, International Entrepreneurship: Starting, Developing, and
Managing a Global Venture gives entrepreneurs the tools they need to
successfully launch international ventures in today’s
hypercompetitive world. Bestselling author Dr. Robert D. Hisrich helps
students and entrepreneurs develop global business plans, select
international opportunities, and determine the best entry strategy.
The text also covers practical considerations such as legal concerns,
the global monetary systems, global marketing, and global human
resource management for entrepreneurs. The Third Edition provides
increased attention to culture and reflects recent changes in our
increasingly globalized world. Readers will also be exposed to new
cases featuring international activities of entrepreneurs and ventures
throughout the world.
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Starting, Developing, and Managing a Global Venture
Produktdetaljer
ISBN
9781483392226
Publisert
2018
Utgave
3. utgave
Utgiver
Vendor
SAGE Publications, Inc
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter