This second edition of Innovation Management provides a systematic approch to the strategies and processes that underlay the financial results of innovation, using multi-functional research from economics, organizational theory, general management and marketing, and the strategy literature. Designed to meet the increasing number of courses in this vitally important area, the book provides full course coverage of innovation management as its core theme. Drawing from his professional and academic experience, Allan Afuah shows the relationshiop between innovation, a management function, and profitability, a financial function. He creates the framework to encompass the basic questions of the "who, what, when, and where of innovation, combining the latest theoretical discussion with abundant examples. This new edition explicitly incorporates the Internet as a technological change and offers an entirely new chapter, Strategies for Sustaning Profits.
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Provides a systematic approach to the strategies and processes that underlay the financial results of innovation, using multi-functional research from economics, organizational theory, general management and marketing, and the strategy literature. Designed to meet the number of courses, this book covers innovation management as its core theme.
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1: Introduction and Overview I. FUNDAMENTALS 2: Models of Innovation 3: The Underpinnings of Profits: Assets, Competences, and Knowledge 4: Sources and Transfer of Innovation II. STRATEGIZING 5: Recognizing the Potential of an Innovation 6: Reducing Uncertainty: The Role of Technological Trends, Market Regularities, and Innovation Strategy 7: Choosing a Profit Site: Dynamic Competitive Analysis 8: Strategic Choice or Environmental Determinism 9: Identifying Potential Co-competitors 10: Strategies for Sustaining Profits III. IMPLEMENTING AND PROTECTION OF PROFITS 11: Financing Entrepreneurial Activity 12: Implementation of the Decision to Adopt IV. GLOBALIZATION 13: Globalization for Innovations 14: Innovating for Emerging Economies 15: Role of National Governments in Innovation 16: The Internet: A Case in Technological Change Strategic Innovation Process Appendix 1 Standards and Dominant Designs Appendix 2 Organizational Structures Appendix 3 Organizational Boundaries Glossary Case 1: Netscape Corporation Index
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Presents an integrated theoretical model of the innovation early in the book Draws on insights offered from many disciplines, including management strategy, economics, finance, and organizational theory The integrated framework allows for cause and effect predictions Provides abundant case material and examples throughout New: Explicity incorporates the Internet as a technological change, making the book extremely timely. New: Provides coverage of such current topics as the diffusion of innovation and the fole of standards in profiting from technological change
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Presents an integrated theoretical model of innovation, allowing for cause and effect predictions Draws on insights offered from many disciplines, including management strategy, economics, finance, and organizational theory Provides abundant case material and examples throughout New: Expanded coverage of the Internet New: Provides coverage of such current topics as the diffusion of innovation and the role of standards in profiting from technological change
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Produktdetaljer

ISBN
9780195142303
Publisert
2003
Utgave
2. utgave
Utgiver
Vendor
Oxford University Press
Vekt
694 gr
Høyde
242 mm
Bredde
168 mm
Dybde
24 mm
Aldersnivå
U, 05
Språk
Product language
Engelsk
Format
Product format
Innbundet
Antall sider
400

Forfatter