Innovating for Trust
Produktdetaljer
Biographical note
Edited by Marika Lüders, University of Oslo and SINTEF, Tor W. Andreassen, NHH Norwegian School of Economics, Simon Clatworthy, Professor in Design, Institute of Design, The Oslo School of Architecture and Design and Tore Hillestad, NHH Norwegian School of Economics, Norway‘Innovating for Trust <i>is an extensive collection of reflections on the important role of innovation for competitive advantage. The turbulent business environment requires constant change, with creative ideas emerging from multiple sources. The book provides essential guidance for managers about how to ensure future business success through customer- and experience-centric innovation. It tackles innovation from the perspectives of service design, business models, co-creation and commercialization. For scholars, the book provides a comprehensive overview of multidisciplinary approaches to innovation written by some of the leading experts in the field.' </i>
- Kristina Heinonen, Hanken School of Economics, Finland,
'Innovating for Trust <i>addresses exceptionally important aspects of innovation and adoption that are all too often ignored: the riskiness of both. They are risks that can only be ameliorated by trust - shared, relational and institutionalized understandings. The authors and editors address and adroitly stitch together considerations of the diverse aspects of interactions that are simultaneously influenced by and influence trust in a manner that is accessible and usable by researchers and practitioners alike. I highly recommend it for both.'</i>
- Stephen L. Vargo, University of Hawai'i at Manoa, US,
Adopting a multidisciplinary approach, the contributions in this collection consider different aspects of innovating for trust. Beginning with the notion of trust itself, authors examine the importance of trust in futures thinking, business model innovation, service design, co-creation, the innovative organization and self-service technologies. The book also contains a valuable collection of case studies based upon innovation with major service providers, which supports the final emphasis on the importance of trust in commercializing innovations.
Practical and engaging, Innovating for Trust will appeal to enlightened business managers aiming to build and maintain customer trust, as well as students and researchers of innovation, trust and strategy.
Contributors include: T.W. Andreassen, K. Bentsen, J. Blomkvist, D. Chasanidou, S. Clatworthy, M. Filho, A. Fjuk, A. Følstad, J. Gloppen, D. Grönquist, R. Halvorsrud, W. Haukedal, T. Hillestad, M.T. Hossain, S. Jørgensen, A. Karahasanovic, T. Kobbeltvedt, P. Kristensson, S. Kurtmollaiev, K. Kvale, L. Lervik-Olsen, M. Lüders, H. Nysveen, P.E. Pedersen, T. Saebi, S.E.R. Skard, B.A. Solem, C. Tepfers, H. Thorbjørnsen, L.J. Tynes Pedersen, B. Yttri