Goliath's Revenge How Established Companies Turn the Tables on Digital Disruptors
Innbundet /
2019
/ Engelsk
Produktdetaljer
ISBN
9781119541875
Publisert
2019-03-26
Utgiver
Vendor
John Wiley & Sons Inc
Vekt
476 gr
Høyde
231 mm
Bredde
160 mm
Dybde
31 mm
Aldersnivå
G, 01
Språk
Product language
Engelsk
Format
Product format
Innbundet
Antall sider
288
Biographical note
TODD HEWLIN is a Managing Director at TCG Advisors, the leading growth strategy firm in Silicon Valley, and a noted expert on digitization and business model innovation. He is co-author of Consumption Economics and B4B and a frequent speaker at major industry events.
SCOTT SNYDER is a Partner at Heidrick Consulting and a recognized thought leader on digital transformation and innovation. Scott is a Senior Fellow at the Wharton School, founded three start-ups, and held leadership roles at GE, Lockheed Martin, and Venture firm Safeguard.
Harness your company’s incumbent advantages to win the digital disruption game Goliath’s Revenge is the practical guide for how executives and aspiring leaders of established companies can run the Silicon Valley playbook for themselves and capitalize on digital disruption. Technologies like artificial intelligence, robotics, internet of things, blockchain, and immersive experiences are changing the basis of competition in every industry. New competitors are emerging while traditional ones are falling behind. Periods of intense change provide remarkable opportunities. Goliath’s Revenge delivers an insider’s view of how industry leaders like General Motors, NASA, The Weather Channel, Hitachi, Mastercard, Proctor & Gamble, Penn Medicine, Discovery, and Cisco are accelerating innovation, building new skills, and disrupting themselves to come out stronger in this post-digital age. Learn how to leverage your company’s scale, reach, data, and expertise to launch breakthrough offerings that fend off attackers and secure your position as a future industry leader. Using real success cases and recommendations, this invaluable resource shows how to realign your business model, reset your talent development priorities, and retake market share lost to digital-ready competitors. Drawing from extensive experience in digital transformation, leadership development, and strategic planning, the authors show how established companies can switch from defense to offense to thrive in this new digital environment. Learn the six new rules that separate winners from losers in the age of digital disruptionPrioritize your innovation investments to rebuild your competitive moatEmploy smart cannibalization to defend your core businessDeliver step-change customer outcomes to grow into adjacent marketsReframe your purpose and make talent the centerpiece of your digital innovation strategy Goliath’s Revenge is a must-read for business leaders and innovators in small, mid-sized, and large organizations trying to win the digital disruption game. This book helps you reset both your company strategy and professional development priorities for long-term success.
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Foreword ix Chapter 1 How Much Time Do You Have? 1 Chapter 2 The Incumbent’s Advantage 23 Chapter 3 Winner Takes Most 39 Chapter 4 Rule 1: Deliver Step-Change Customer Outcomes 61 Chapter 5 Rule 2: Pursue Big I and Little I Innovation 83 Chapter 6 Rule 3: Use Your Data as Currency 105 Chapter 7 Rule 4: Accelerate through Innovation Networks 127 Chapter 8 Rule 5: Value Talent over Technology 147 Chapter 9 Rule 6: Reframe Your Purpose 175 Chapter 10 Company View: Your Disruptor’s Playbook 199 Chapter 11 Career View: Disrupt Yourself 227 Appendix Goliath’s Revenge Rule Templates 249 About the Authors 259 Index 261
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GROW YOUR COMPANY AND ACCELERATE YOUR CAREER IN UNCERTAIN TIMES The story of disruption in the digital era is almost mythical: the Silicon Valley whiz kids sweep in with agility and new ideas, attacking the established pecking order. In every industry, customer loyalty is up for grabs, long-term leaders are on the defensive, and yesterday’s skills are no longer enough. But the story is changing. Goliath’s Revenge describes how established businesses (and professionals with established careers) can stop focusing on the threat and start recognizing the unique advantages of their position. By following six new rules of innovation, you can reset your company’s strategy—and your own career—to become a digital disruptor and carve out your future leadership position. Deliver market-shaping customer outcomesBalance top-down and bottom-up innovationUnlock the latent value in existing data assetsAccelerate innovation through external networksBuild the digital skills needed for lifetime employmentUse your purpose to fuel disruptive opportunities Stop trying to mimic the disruptors and reclaim your rightful place at the top of the business hierarchy. These six rules will help you break out of the “me too” trap by identifying the strengths that are unique to you and your organization. Even in this age of digital disruption, established leaders already have the advantage. Goliath’s Revenge will teach you how to use it.
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Produktdetaljer
ISBN
9781119541875
Publisert
2019-03-26
Utgiver
Vendor
John Wiley & Sons Inc
Vekt
476 gr
Høyde
231 mm
Bredde
160 mm
Dybde
31 mm
Aldersnivå
G, 01
Språk
Product language
Engelsk
Format
Product format
Innbundet
Antall sider
288
Biographical note
TODD HEWLIN is a Managing Director at TCG Advisors, the leading growth strategy firm in Silicon Valley, and a noted expert on digitization and business model innovation. He is co-author of Consumption Economics and B4B and a frequent speaker at major industry events.
SCOTT SNYDER is a Partner at Heidrick Consulting and a recognized thought leader on digital transformation and innovation. Scott is a Senior Fellow at the Wharton School, founded three start-ups, and held leadership roles at GE, Lockheed Martin, and Venture firm Safeguard.