<i>‘</i>Gendered Marketing<i>, by Maclaran and Chatzidakis, offers a compelling and clear synthesis of contemporary feminist and gender theories and their uses in debates in this field of Marketing and Consumer Behaviour. By providing the conceptual tools for re-writing the texts of this field that so often render gender and its consequences surreptitiously invisible, </i>Gendered Marketing<i> demonstrates how gender and feminism continue to challenge and matter.’</i>

- Lydia Martens, Keele University, UK,

<i>‘With remarkable elegance and precision, Pauline Maclaran and Andreas Chatzidakis explore and overturn the traditional male-centred nature of marketing and consumer scholarship. Astutely deploying a range of feminist and other critical insights, </i>Gendered Marketing<i> enables us to think through diverse solidarities to envision altogether more creative, progressive and egalitarian marketing and consuming practices. Not to be missed in any progressive pedagogy!’</i>

- Lynne Segal, Birkbeck, University of London, UK,

<i>‘Maclaran and Chatzidakis offer a palette of feminist theories and marketing applications, covering a range of topics from history to ad representations, products and services to technoporn, ecology to macho organization culture. Equal parts critique and pragmatic intervention, this book is essential reading for students and practitioners to better understand and traverse today’s gender minefield. The authors explain why things change, yet remain the same, and how marketers and consumers can and must do better.’</i>

- Lisa Peñaloza, KEDGE Business School, France,