The present volume offers a comprehensive exploration of customer-driven innovation in today's diverse markets. This research-based guide examines AI applications in healthcare, ICT-based innovation management, and customer-centric approaches to meet distributed market demands. It delves into idea generation techniques and sustainable practices for corporate innovation, providing a multifaceted view of modern business strategies.The book presents in-depth studies on data analytics and AI in marketing, scrutinizing data transformation processes, consumer behavior in the social media age, and AI-driven influencer marketing strategies. It offers valuable insights into predictive analytics for medical tourism and examines the impact of social media influencers on consumer decisions across various sectors, including industrial products.Through a synthesis of cutting-edge research and real-world case studies, this book equips readers with evidence-based strategies for innovation in distributed markets. It addresses emerging trends such as AI awareness in banking and metaverse marketing engagement, making it an essential resource for market analysts, business strategists, and innovation researchers seeking to navigate and leverage the complexities of today's market landscape.