'This original book addresses the important issue of cultural distance and provides insights for the sustainable development of both the green technology industry and international collaboration. It does so with a multidisciplinary perspective and uses the cases of two highly relevant regions. It is a must-read for scholars and practitioners interested in the role of culture in Sino-European relations and green technology.’

—Vasyl Taras, Associate Professor, University of North Carolina at Greensboro, USA

This book uses the concepts of both cultural and psychic distance to analyse managers’ perceptions in international business settings, with a specific focus on European and Chinese ventures in the green technology industry. The key concept of ‘distance’ refers to the variations of cultures, languages, business practices, policies and regulations that distinguish different countries. Offering empirical case studies and theoretical refinements on how scholars canconceptualise and operationalise the psychic distance construct, the authors provide a comprehensive examination of European foreign direct investment (FDI) to China and Chinese FDI to Europe. Contributing to the Marie Curie scheme, Partnering Opportunities between Europe and China in the Renewable Energy and Environmental iNdustries (POREEN), this book is an invaluable read for managers and practitioners..

“This original book addresses the important issue of cultural distance and provides insights for the sustainable development of both the green technology industry and international collaboration. It does so with a multidisciplinary perspective and uses the cases of two highly relevant regions. It is a must-read for scholars and practitioners interested in the role of culture in Sino-European relations and green technology.” (Vasyl Taras, Associate Professor, University of North Carolina at Greensboro, USA)

“The question of how Chinese firms globalize has captured the attention of managers and scholars in recent years and has become a hotly debated topic. Behind the multinational company are managers who make strategic decisions for the growth and development of the company. The authors have thoroughly analyzed and compared Chinese and European manager’s perceptions in the context of Sino-European FDI in the green technology industry. This book is highly recommended for both academics and managers who want to understand the mechanisms and dynamics of Sino-European businesses.” (Ilan Alon, Professor, University of Agder, Norway)

"This original book addresses the important issue of cultural distance and provides insights for the sustainable development of both the green technology industry and international collaboration. It does so with a multidisciplinary perspective and uses the cases of two highly relevant regions. It is a must-read for scholars and practitioners interested in the role of culture in Sino-European relations and green technology." (Vasyl Taras, Associate Professor, University of North Carolina at Greensboro, USA) "The question of how Chinese firms globalize has captured the attention of managers and scholars in recent years and has become a hotly debated topic. Behind the multinational company are managers who make strategic decisions for the growth and development of the company. The authors have thoroughly analyzed and compared Chinese and European manager's perceptions in the context of Sino-European FDI in the green technology industry. This book is highly recommended for both academics and managers who want to understand the mechanisms and dynamics of Sino-European businesses." (Ilan Alon, Professor, University of Agder, Norway)

Draws on recent empirical data collected in the field as well as theoretical studies Focuses on the main actors in international business scenarios and how they perceive cultural and legal differences in European-Chinese ventures Provides theoretical and conceptual content relating to internationalisation, FDI and the drivers / drawbacks of international ventures with a focus on cultural distance Includes supplementary material: sn.pub/extras

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