"Robert's latest masterpiece truly provides the under the hood, nuts and bolts of how to execute superior content marketing strategy. This book is a much-needed deep dive on strategy, and the examples shared along the way are exceptional."

Amanda Todorovich, Executive Director, Digital Marketing - Cleveland Clinic

"Any organization looking to innovate and grow needs this as their modern marketing handbook."

Joe Pulizzi, Author, 'Epic Content Marketing' and 'Content Inc.'

"Inconsistent goals and execution are the poison to successful content marketing. <b>Robert Rose</b> has given us the antidote. This is the ultimate roadmap for building (and more importantly, sustaining) a winning content approach that actually yields real-world business outcomes. Highly recommended!"

Jay Baer, Author, 'The Time to Win: How to Exceed Your Customers’ Need for Speed'

"Robert really does walk the content marketing talk. I am an avid marketing book reader, and I think I may not need another content marketing book."

Ian Truscott, CMO and founder, Rockstar CMO

"This book takes the mystery out of what has become a buzzword in our industry, and made it tangible so as to become a strategic advantage for today's contemporary marketers."

Marcus Collins, Bestselling author, 'For The Culture'; Marketing Professor, University of Michigan

"Content marketing has grown from a fuzzy experiment functioning in a corner of the building into a powerful, integrated discipline. This important book cements Content's strategic role in every marketing department... including yours."

Ann Handley, WSJ bestselling author; Chief Content Officer, MarketingProfs

"I have rarely seen a better explanation of the word 'strategy', or a more hands-on guide to cultivating and managing a brand's content marketing efforts."

Bert Van Loon, Co-Founder, Content Marketing Fast Forward