Produktdetaljer
Biographical note
ROBERT M. GRANT is Emeritus Professor of Strategic Management at Bocconi University, Italy. He has taught business strategy at Georgetown University, London Business School, UCLA, Insead, and California Polytechnic. He is known for his work on resource-based and knowledge-based approaches to strategy formulation. Grant has worked with leading international companies such as Kraft Foods, American Express, BP, Zurich Financial Services, Eni, and Lockheed Martin.
THE UPDATED NEW EDITION OF THE CLASSIC STRATEGIC ANALYSIS TEXTBOOK, ADDRESSES THE EMERGING CHALLENGES THAT BUSINESSES FACE IN AN INCREASINGLY COMPLEX AND DYNAMIC ENVIRONMENT
A market-leading title across the world in upper-level undergraduate and MBA courses, Contemporary Strategy Analysis combines a rigorous approach to business strategy analysis with highly relevant examples of current practice and a rich collection of case studies. With a lively narrative style, expert strategist and lecturer Robert M. Grant introduces students to some of the latest thinking in the strategy field while addressing the strategic issues that business enterprises face today.
Designed to be accessible for students from different backgrounds with varying levels of experience, the twelfth edition of Contemporary Strategy Analysis builds upon its tradition of clarity of exposition, emphasis on practicality, and concentration on the fundamentals of value creation and appropriation. A wide range of contemporary topics are presented alongside fully integrated business models, real-world examples of business model innovation, and practical tools for formulating and implementing business strategies.
Contemporary Strategy Analysis, Twelfth Edition, remains the ideal textbook for core strategy courses in Business Studies, Management, and MBA programs, as well as for executive courses on competitive strategy, corporate strategy, and management consulting skills. It is also a valuable resource for managers, business owners, founders, and other professionals who are responsible for the strategic direction of a modern enterprise.
AN INTERACTIVE, MULTIMEDIA LEARNING EXPERIENCE
This textbook includes access to an interactive, multimedia e-text. Icons throughout the print book signal corresponding digital content in the e-text.
Videos and Animations
Contemporary Strategy Analysis integrates abundant video content developed to complement the text and engage readers more deeply.
- Content Review Videos provide a detailed review of each learning objective in each chapter and help students learn key concepts and an understanding of strategic management.
Self-Tests and Practice Questions
The e-text also includes self-scoring concept check quizzes.
Author Biography xiii
Preface to the Twelfth Edition xv
An Interactive, Multimedia Learning Experience xvii
Matching Cases to Chapters xix
Part I Introduction 1
1 The Concept of Strategy 3
Part II the Tools of Strategy Analysis 29
2 Goals, Values, and Performance 31
3 Industry Analysis: The Fundamentals 56
4 Industry Analysis: Dynamics of Industry and Competition 78
5 Analyzing Resources and Capabilities 93
6 Organization Structure and Management Systems: The Fundamentals of Strategy Implementation 115
Part III Business Strategy and the Quest For Competitive Advantage 135
7 The Sources and Dimensions of Competitive Advantage 137
8 Industry Evolution and Strategic Change 166
9 Technology- Based Industries and the Management of Innovation 192
Part IV Corporate Strategy 221
10 Vertical Integration and the Scope of the Firm 223
11 Global Strategy and the Multinational Corporation 240
12 Diversification Strategy 267
13 Implementing Corporate Strategy: Managing the Multibusiness Firm 283
Appendix: External Growth Strategies: Mergers, Acquisitions, Alliances 303
14 Current Trends in Strategic Management 311
Cases to Accompany Contemporary Strategy Analysis, Twelfth Edition
Glossary G-1
Index I-1
Produktdetaljer
Biographical note
ROBERT M. GRANT is Emeritus Professor of Strategic Management at Bocconi University, Italy. He has taught business strategy at Georgetown University, London Business School, UCLA, Insead, and California Polytechnic. He is known for his work on resource-based and knowledge-based approaches to strategy formulation. Grant has worked with leading international companies such as Kraft Foods, American Express, BP, Zurich Financial Services, Eni, and Lockheed Martin.