The author, a strategic manager and business professor, explains aspects of strategic management. He discusses the importance of strategy; key functions of strategic management; people, mission, vision, and planning in strategic management; internal and external analysis; generic strategies and strategy dynamics; the strategic planning process and tools; competitive analysis; innovation, diffusion, disruption, and entrepreneurship; ethics and strategy; acquisitions, joint ventures, partnerships, and alliances; going international; the role of people and power; and performance. Cases are incorporated throughout.
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