Think about the last time you tried to change someone's mind about something important: a voter's political beliefs; a customer's favorite brand; a spouse's decorating taste. Chances are you weren't successful in shifting that person's beliefs in any way. In his book, Changing Minds, Harvard psychologist Howard Gardner explains what happens during the course of changing a mind -- and offers ways to influence that process. Remember that we don't change our minds overnight, it happens in gradual stages that can be powerfully influenced along the way. This book provides insights that can broaden our horizons and shape our lives.
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Offers a framework for understanding what happens during the course of changing a mind - and how to influence that process.
1 The Contents of the Mind 2 The Forms of the Mind 3 The Power of Early Theories Leading a Diverse Population 5 Leading an Institution: How to Deal with a Uniform Population 6 The Creative Geniuses Change Minds Indirectly-Through Science, Scholarly Breakthroughs, and Works of Art 7 Mind Changing in a Formal Setting 8 Mind Changing Up Close 9 Changing One's Own Mind 10 Epilogue: The Future of Mind Changing Notes Index About the Author
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Produktdetaljer
ISBN
9781578517091
Publisert
2004-04-01
Utgiver
Vendor
Harvard Business Review Press
Vekt
538 gr
Høyde
241 mm
Bredde
167 mm
Aldersnivå
P, 06
Språk
Product language
Engelsk
Format
Product format
Innbundet
Antall sider
288
Forfatter