Part I Introduction: Riding the Wave of Transformation 1 Chapter 1 The Five Global Shifts That Will Shape the Organizations of the Future 3 Chapter 2 The Ten Tech Mega-Trends Every Business Leader Should Know About 21 Part II Rethinking Key Sectors 45 Chapter 3 How We Generate Energy: The Three Trends Transforming the Energy Sector 47 Chapter 4 How We Stay Healthy: The Seven Trends Shaping Healthcare 59 Chapter 5 How We Learn: The Two Main Shifts in Education 73 Chapter 6 How We Feed Ourselves: The Two Key Innovations Needed to Transform Agriculture 85 Chapter 7 How We Make and Build Things: Eleven Trends to Watch Across Manufacturing and Construction 99 Chapter 8 How We Move People and Goods: The Three Trends Revolutionizing Transportation 111 Chapter 9 How We Look After Our Money: The Four Shifts That Will Shape the Financial Sector 121 Part III Rethinking What Businesses Offer 131 Chapter 10 Channel Digitization and Expansion: The Move from Physical to Digital/Hybrid Products and Channels 133 Chapter 11 Cognifying Products and Services: Smarter Products, Smarter Services 145 Chapter 12 Right Time, Right Place, Right for You: The Rise of Micro-Moments and Personalization 155 Chapter 13 Subscription and Servitization: The As-a-Service Revolution 165 Chapter 14 Cutting Out the Middlemen: How Brands Are Going Direct to the Consumer 177 Chapter 15 From B2C to “All to All”: The Rise of Platforms, the Sharing Economy, and Crowdsourcing 189 Chapter 16 More Immersive Experiences: How Brands Are Wowing Customers with Memorable Experiences 199 Chapter 17 Conscious Consumption: Consumer Demand for Sustainable, Responsible Products 209 PART IV Rethinking How Businesses Are Run 221 Chapter 18 Sustainable and Resilient Operations: Building a Stronger, More Responsible Company 223 Chapter 19 Finding the Balance Between Humans and  Intelligent Cobots: The Blended Workforces of the Future 237 Chapter 20 Finding and Keeping Talent: The Shifting Talent Pool and Employee Experience 249 Chapter 21 Organizing to Win: Flatter, More Agile Organizations 259 Chapter 22 Authenticity: Why Brands and Leaders Need to Keep It Real 271 Chapter 23 Purposeful Business: Why Does Your Business Exist? 281 Chapter 24 Co-Opetition and Integration: A New Age of Integrated Collaboration 291 Chapter 25 New Forms of Funding: The Democratization of Business Funding 301 Part V Where to Go from Here 309 Chapter 26 Final Words: Four Key Takeaways for Business Leaders 311 Acknowledgments 317 About the Author 319 Index 321

MEET THE FUTURE HEAD ON WITH THIS FASCINATING AND INSIGHTFUL NEW EXPLORATION OF THE DISRUPTIONS DRIVING ORGANIZATIONAL CHANGE IN THE 21ST CENTURY Business Trends in Practice: The 25+ Trends That Are Redefining Organizations delivers an eye-opening discussion of the transformational forces disrupting our businesses and government organizations. From the way that business process automation is shrinking organizational footprints at small tech startups to how concerns about sustainability are impacting all businesses and government departments, this book extracts practical insights and takeaways from larger social and technological trends affecting our world. You’ll explore critical consumer and organizational trends that are currently disrupting – or are poised to disrupt – the way businesses and governments deliver products and services to their consumers and constituents. Illuminating case studies from companies including Tesla, Ocado, Netflix, Microsoft, Google, Alibaba, Rolls Royce, Mercedes Benz, and Apple illustrate the real-world impact of modern patterns of industry and commerce. A crucial update for anyone interested in how to adapt their organization to today’s ultra-fast and hyper-connected reality – and how to prepare for whatever tomorrow will bring – Business Trends in Practice: The 25+ Trends That Are Redefining Organizations is a must-read for managers, executives, and leaders expected to shepherd their firms and departments into an uncertain future.