Capitalise on big data to add value to your small business Written by bestselling author and big data expert Bernard Marr, Big Data For Small Business For Dummies helps you understand what big data actually is—and how you can analyse and use it to improve your business. Free of confusing jargon and complemented with lots of step-by-step guidance and helpful advice, it quickly and painlessly helps you get the most from using big data in a small business. Business data has been around for a long time. Unfortunately, it was trapped away in overcrowded filing cabinets and on archaic floppy disks. Now, thanks to technology and new tools that display complex databases in a much simpler manner, small businesses can benefit from the big data that's been hiding right under their noses. With the help of this friendly guide, you'll discover how to get your hands on big data to develop new offerings, products and services; understand technological change; create an infrastructure; develop strategies; and make smarter business decisions. Shows you how to use big data to make sense of user activity on social networks and customer transactionsDemonstrates how to capture, store, search, share, analyse and visualise analyticsHelps you turn your data into actionable insightsExplains how to use big data to your advantage in order to transform your small business If you're a small business owner or employee, Big Data For Small Business For Dummies helps you harness the hottest commodity on the market today in order to take your company to new heights.
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Capitalise on big data to add value to your small business Written by bestselling author and big data expert Bernard Marr, Big Data For Small Business For Dummies helps you understand what big data actually is and how you can analyse and use it to improve your business.
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Introduction 1 Part I: Getting Started with Big Data Basics 5 Chapter 1: Introducing Big Data for Small Businesses 7 Chapter 2: Digging into the Essence of Big Data 23 Chapter 3: Identifying Big Data Uses in Small Businesses 39 Part II: Unpacking Big Data 53 Chapter 4: Unpacking the Many Types of Data 55 Chapter 5: Discovering New Forms of Data 69 Chapter 6: Understanding the Technology Changes that Underpin Big Data 87 Part III: A Brave New World for Small Business 101 Chapter 7: Focusing on the Value of Insights 103 Chapter 8: Developing and Accessing Big Data Competencies 115 Chapter 9: Building a Big Data Infrastructure 131 Part IV: Show Time! Making Big Data Work for Small Business 149 Chapter 10: Creating a Big Data Strategy 151 Chapter 11: Applying Data in Your Business: Decision Making 163 Chapter 12: Applying Data in Your Business: Operations 185 Chapter 13: Creating a Big Data Culture in Your Business 199 Part V: The Part of Tens 211 Chapter 14: Ten Biggest Big Data Mistakes to Avoid 213 Chapter 15: Ten Free Big Data Sources 219 Chapter 16: Ten Key Big Data Collection Tools 225 Index 231
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Learn to: Develop a big data strategy for a small business Use big data to develop new offerings, products and services Turn your data into insights Transform your business model and make better business decisions Capitalise on big data to add value to your small business Written by big data guru Bernard Marr, this book helps you understand what big data is — and how you can analyse and use it to improve your business. You'll discover how to get your hands on big data to develop new products and services, develop strategies, understand technological change and, ultimately, make smarter business decisions. Data, data everywhere — find out why big data matters to any business—big or small—and get familiar with the many places you can find it Dig into big data — use big data to understand your customers and markets, improve your operations, tackle your key business enablers and predict performance Unpack big data — discover the pros and cons of new forms of data and come to grips with the technology changes that underpin them If you build it… — focus on the value of insights, develop and access big data competencies and build a killer big data infrastructure It's show time! — create a big data strategy, apply data in your decision making and foster an effective big data culture in your business Open the book and find: How to make big data work in your small business Why big data is such big news Advice on coping with messy data Ways to access the data that's out there Guidance on developing and accessing big data competencies The biggest big data mistakes—and how to avoid them Key big data collection tools for small businesses The top ten free big data sources
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Produktdetaljer

ISBN
9781119027034
Publisert
2016-01-01
Utgiver
Vendor
For Dummies
Vekt
354 gr
Høyde
236 mm
Bredde
188 mm
Dybde
14 mm
Aldersnivå
P, 06
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
256

Forfatter

Biographical note

Bernard Marr helps companies to better manage, measure, report and analyse performance. His leading-edge work with major companies, organisations and governments across the globe makes him an acclaimed and award-winning keynote speaker, researcher, consultant and teacher.