Lead your organization into the industrial revolution of analytics with The Analytics Revolution The topics of big data and analytics continue to be among the most discussed and pursued in the business world today.

Foreword xi Preface xv Acknowledgments xxv PART I The Revolution Has Begun 1 Chapter 1 Understanding Operational Analytics 3 Defining Operational Analytics 4 Welcome to Analytics 3.0 10 How Analytics Are Changing Business 20 Putting Operational Analytics in Perspective 26 Wrap-Up 30 Notes 31 Chapter 2 More Data . . . More Data . . . Big Data! 33 Cutting through the Hype 33 Preparing for Big Data 39 Putting Big Data in Context 48 Wrap-Up 58 Notes 59 Chapter 3 Operational Analytics in Action 61 Improving Customer Experiences 62 Time Is of the Essence 68 Making Us Safer 71 Increasing Operational Efficiency 74 Improving Our Lives in the Future 77 Finding Unexpected Value in Data 79 Wrap-Up 83 Notes 84 PART II Laying the Foundation 87 Chapter 4 Want Budget? Build the Business Case! 89 Setting the Priorities 89 Choosing the Right Decision Criteria 93 Business Case Framework to Consider 101 Tips for Creating a Winning Business Case 108 Wrap-Up 115 Notes 116 Chapter 5 Creating an Analytic Platform 117 Planning 118 Building 123 Using 140 Wrap-Up 143 Notes 145 Chapter 6 Governance and Privacy 147 Setting the Stage for Governance 148 Deciding Where Analytics Happen 154 Governing Operational Analytics 158 Privacy 165 Wrap-Up 172 Notes 173 PART III Making Analytics Operational 175 Chapter 7 The Analytics 177 Creating Operational Analytics Processes 177 Expanding into New Analytics Disciplines 181 Focusing Analytics Efforts 187 Comparing Analytics Approaches 193 Lessons from the Past 198 Wrap-Up 204 Notes 205 Chapter 8 The Analytics Organization 207 A Major Shift Has Occurred 207 Staffing 209 Organizing 218 Succeeding 225 Wrap-Up 234 Notes 235 Chapter 9 The Analytics Culture 237 Instilling the Proper Mind-set 237 Implementing Effective Policies 245 Facilitating Success 250 Enabling and Handling the Right Failures 256 Wrap-Up 261 Notes 262 Conclusion Join the Revolution! 263 About the Author 267 Index 269

Praise for The Analytics Revolution "Realizing significant, sustainable benefit from data and analytics is becoming more of an organizational change management initiative than a technology project. In The Analytics Revolution, Bill Franks uses his experiences as a practitioner in the trenches and a consultant in the C-suites to help leaders gracefully move their organizations to a game-changing level of analytic value." —Kathy Koontz, Associate Vice President, Customer Insights and Analytics, Nationwide "If you are an executive, you need this book. While the standard fare of most books on analytics is—understandably—a technical 'geek out' session, the enterprise leader must instead gain view of the full landscape of analytics value, strategy, and process, as well as a map of pitfalls and how they're best avoided. The Analytics Revolution brings this landscape into clear view." —Eric Siegel, founder of Predictive Analytics World and author of Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die "This book is a must-have for professionals who want to effectively use big data to free companies to innovate. Bill precisely captures the most imperative incoming wave of the big data revolution, which is operationalizing decision making processes by using data in a massive scale, but not making data-driven decisions only at the strategic level. This is great news for business!" —Simon Zhang, Senior Director, Business Analytics, LinkedIn Corp "Data and analytics don't create value until they change how something is done. Operational analytics is that change—on a scalable and repeatable basis—and Franks provides a roadmap for how to succeed with it." —Blake Johnson, Consulting Professor, Department of Management Science and Engineering, Stanford University "Organizations are understanding that Big Data and Analytics can provide a competitive advantage and are clamoring for information on making this promise a reality. In The Analytics Revolution, Bill Franks provides a practical guide for making analytics operational and a cornerstone of organizational decision making. Bill's expertise and passion for the topic shines as he explains this revolution, steps for implementation, and pitfalls to avoid. Business leaders will appreciate Bill's ability to demystify this important yet misunderstood topic." —Jack Levis, Senior Director of Process Management, UPS "I thoroughly enjoyed Bill's latest book. In The Analytics Revolution, Bill once again demonstrates his rare ability to take a complex, technical topic, and convey what is truly essential to every senior business manager. As Bill so effectively articulates, the analytics revolution is underway and promises to fundamentally change how business operates. This is not an IT practitioner's guide—rather, it is a primer for the seasoned business manager. It cuts through the hype and informs the manager of what he or she must know to operationalize analytics within the company's business processes." —Mark A. Van Sumeren, Senior Vice President, Strategy & Business Development, Owens & Minor, Inc.