Multimedia messages use combinations of texts, pictures, maps, and
graphs as tools for communication. This book provides a synthesis of
theory and research about how people comprehend multimedia. It adopts
the perspectives of cognitive psychology, semiotics, anthropology,
linguistics, education, and art. Its central idea is that information
displays can be categorized into two different but complementary forms
of representations, which service different purposes in human
cognition and communication. Specific interaction between these
representations enhances comprehension, thinking, and problem solving,
as illustrated by numerous examples. Multimedia Comprehension is
written for a broad audience with no special prior knowledge. It is of
interest to everyone trying to understand how people comprehend
multimedia, from scholars and students in psychology, communication,
and education, to web- and interface-designers and instructors.
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Produktdetaljer
ISBN
9781009303200
Publisert
2023
Utgiver
Vendor
Cambridge University Press
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter