Methods in Behavioral Research continues to guide students toward success by helping them study smarter and more efficiently. In tandem with LearnSmart, McGraw-Hill Education's adaptive and personalized learning program, Cozby and Bates provide helpful pedagogy, rich examples, and a clear voice in their approach to methodological decision-making.
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Intends to guide students toward success by helping them study smarter. This book provides helpful pedagogy, rich examples, and a clear voice in their approach to methodological decision-making.

Chapter 1: Scientific Understanding of Behavior

Chapter 2: Where to Start

Chapter 3: Ethics in Behavioral Research

Chapter 4: Fundamental Research Issues

Chapter 5: Measurement Concepts

Chapter 6: Observational Methods

Chapter 7: Asking People About Themselves: Survey Research

Chapter 8: Experimental Design

Chapter 9: Conducting Experiments

Chapter 10: Complex Experimental Designs

Chapter 11: Single-Case, Quasi-Experimental, and Developmental Research

Chapter 12: Understanding Research Results: Description and Correlation

Chapter 13: Understanding Research Results: Statistical Inference

Chapter 14: Generalization

Appendix A: Reporting Research

Appendix B: Ethical Principles of Psychologists and Code of Conduct

Appendix C: Statistical Tests
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Produktdetaljer

ISBN
9789814577090
Publisert
2015-01-16
Utgave
12. utgave
Utgiver
Vendor
McGraw Hill Higher Education
Vekt
1 gr
Høyde
234 mm
Bredde
188 mm
Dybde
16 mm
Aldersnivå
01, 05, G, U
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
448

Biographical note

Paul C. Cozby is Professor of Psychology at California State University, Fullerton, and Northcentral University. Dr. Cozby was an undergraduate at the University of California, Riverside, and received his Ph.D. in psychology from the University of Minnesota. He is a fellow of the American Psychological Association, member of the Association for Psychological Science, and has served as officer of the Society for Computers in Psychology. He is Executive Officer of the Western Psychological Association. He is the author of Using Computers in the Behavioral Sciences and co-editor with Daniel Perlman of Social Psychology. Scott C. Bates is a Professor of Psychology, Associate Dean of the School of Graduate Studies, and Associate Vice President for Research at Utah State University. He earned a B.S. in Psychology from Whitman College, an M.S. in Psychology from Western Washington University, and a Ph.D. in social psychology from Colorado State University. His research interests and experiences are varied. He has conducted research in areas as wide-ranging as adolescent problem behavior and problem-behavior prevention, teaching and learning in higher education, and the psychology consequences of growing and tending plants in outer space.