AcknowledgmentsContributors Foreword: Behavioral Science and “What Works” – Inseparable but in Tension? Michael Hallsworth Preamble: What Works, What Doesn’t (And When)Dilip Soman 1. Translating Laboratory Research on Conflict-of-Interest Disclosures to Understand the Psychological Effects in the Real WorldSunita Sah 2. Translating and Scaling Laboratory Research on Time-Saving Services to Increase Well-Being of Working MothersAshley Whillans 3. Behaviorally Informed Reminders: Translating Mindset Research to Improve Task PersistenceJoonkyung Kim and Dilip Soman 4. A Conceptual Replication of the Effects of Gamification on UK Adults’ Ability to Reach a Savings GoalNethal Hashim, Irene Scopelliti, and Janina Steinmetz 5. Translating Interventions to Improve Competence, Motivation, and Support of Heating Professionals to Increase Energy Efficiency in Swiss BuildingsUlf J.J. Hahnel, Christian Mumenthaler, Tessa Dent Ferrel, and Tobias Brosch 6. Taking Context Seriously: Iteratively Translating Behavioral Interventions to Create Anemia Preventing Habits in Rural IndiaAnisha Singh and Steve Wendel 7. Translating Research on Goal-Setting to Enhance the Wellness of UK Social WorkersShibeal O’Flaherty, Michael T. Sanders, and Ashley Whillans 8. Horizontal Scaling of Accuracy Prompts to Reduce Digital Misinformation Sharing in CanadaLauryn Conway, Nicholas B. Diamond, and Chiara Varazzani 9. Customizing Social Norm Nudges by Format and Reference Group to Reduce Water Consumption among Israeli HouseholdsEyal Pe’er 10. Translating Research on Ease of Payment and Driver Engagement to Reduce Bus Fare Evasion in SantiagoShannon O’Malley, David A. Pizarro, Olga E. Rodriguez-Sierra, Juan Camilo Salcedo, Wardah Malik, and Kelly Peters 11. Translating Social and Planning Interventions to Increase Self-Identification among Canadian Public ServantsHaris Khan, Meera Paleja, Renante Rondina, and Elizabeth Hardy 12. Translating and Scaling Social Norms to Reduce Antibiotic Prescription in New ZealandAlex Gyani 13. Horizontal Scaling of Planning Prompt Interventions to Help Tax Compliance in CanadaNicole Robitaille, Julian House, and Nina Mažar 14. Horizontal Scaling of a Prejudice Reduction Intervention in AustraliaWing Hsieh, Nicholas Faulkner, and Rebecca Wickes 15. Horizontal Scaling of Reminders to Encourage COVID-19 Vaccination among the Elderly in LatviaAndris Saulītis 16. Reducing Student Absenteeism at Scale: Translating Social Norms and Attention InterventionsTodd Rogers And Avi Feller 17. Replicating, Adapting, and Scaling Rule of Thumb–Based Business Management Training to Help Entrepreneurs across the Developing WorldLois Aryee, Manasee Desai, and Mukta Joshi Epilogue: Lessons Learned and the Way ForwardDilip Soman