I. COMMUNICATION AND PERSUASION 1. The Heuristic Model of Persuasion 2. Stalking Rudimentary Processes of Social Influence: A Psychophysiological Approach 3. Cognitive Processes in the Formation, Change and Expression of Attitudes 4. A Functional Approach to Attitudes and Persuasion II: COMPLIANCE AND CONFORMITY 5. Self-Perception Theory: A Current Perspective 6. The Effects of Collective Actions on the Attitudes of Individual Group Members: A Dissonance Analysis 7. Compliance Principles of Compliance Professionals: Psychologists of Necessity 8. Goals and Strategies of Persuasion: A Cognitive Schema for Understanding Social Events 9. Majority and Minority Influence: A Social Impact Analysis 10. Influence Processes, Problem Solving and Creativity 11. Information and Affective Value: A Case for the Study of Individual Differences and Social Influence III. COMMENTARY 12. Social Influence Research: New Approaches to Enduring Issues