'The authors have produced an innovative, well-crafted book that skillfully guides students and experts to gain a deeper and more satisfactory understanding of the transformed nature of social influence in our fast-changing, 21st century world.' Fathali Moghaddam, Professor of Psychology, Georgetown University, and author of Mutual Radicalization
'The Psychology of Social Influence is wonderfully erudite and scholarly allowing the reader to appreciate the variety of perspectives and intellectual traditions that over time were brought to bear on social influence as a realm of phenomena … I can't think of a more comprehensive introduction to this fundamental topic of crucial importance to science and society.' Arie W. Kruglanski, Distinguished University Professor of Psychology, University of Maryland
'[Most college students] are not yet specialists or experts and so they need a survey and guide. This book seems the best fit for meeting that need. It can serve as a textbook for teaching senior undergraduate or beginning graduate classes across the field of social and behavioral sciences.' Hak-Soo Kim, Asian Journal for Public Opinion Research