'As befits a research volume, the book features an extensive bibliography, and the text is well referenced. Yet the book is readable and should be accessible to nonspecialists. It is recommended for academic libraries supporting cognitive sciences as approached through several disciplines. … Recommended.' D. Z. Spicer, Choice
Multimedia messages use combinations of texts, pictures, maps, and graphs as tools for communication. This book provides a synthesis of theory and research about how people comprehend multimedia. It adopts the perspectives of cognitive psychology, semiotics, anthropology, linguistics, education, and art. Its central idea is that information displays can be categorized into two different but complementary forms of representations, which service different purposes in human cognition and communication. Specific interaction between these representations enhances comprehension, thinking, and problem solving, as illustrated by numerous examples. Multimedia Comprehension is written for a broad audience with no special prior knowledge. It is of interest to everyone trying to understand how people comprehend multimedia, from scholars and students in psychology, communication, and education, to web- and interface-designers and instructors.
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1. Introduction; 2. A short history of multimedia sign systems; 3. Basic forms of representations; 4. Comprehension of text; 5. Comprehension of pictures; 6. Integrative comprehension of texts and pictures; 7. Quasi-Symbolic relations between text and picture comprehension; 8. Beyond comprehension: multimedia in thinking and problem solving; 9. Practical implications; Concluding remarks.
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A systematic synthesis of research and theory on how people comprehend text and pictures as communication tools.
Produktdetaljer
ISBN
9781009303231
Publisert
2023-02-23
Utgiver
Vendor
Cambridge University Press
Vekt
360 gr
Høyde
228 mm
Bredde
152 mm
Dybde
14 mm
Aldersnivå
P, 06
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
160
Forfatter