This textbook presents comprehensive treatment of the e-business environment and the tools and strategies necessary for success in the digital realm. The author covers a wide range of e-business-related topics, such as e-environment, e-business security, billing and payment systems, supply chain management, digital marketing, customer relationship management, business intelligence, e-business adoption, change management, performance measurement, legal, and regulatory. The book focuses on the ethical and legal issues of e-business and offers practical advice for establishing and maintaining successful e-business operations. The book also discusses the challenges of keeping up with swiftly evolving technology and the ever-changing internet landscape, including online transactions, data security, and administration. The author seeks to advance e-business research and practice by providing a comprehensive and up-to-date overview of the field. The author includes case studies that span various industries and companies, from small startups to large corporations, providing readers with a diverse and practical perspective on e-business.
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The author covers a wide range of e-business-related topics, such as e-environment, e-business security, billing and payment systems, supply chain management, digital marketing, customer relationship management, business intelligence, e-business adoption, change management, performance measurement, legal, and regulatory.
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Chapter 1. Introduction to E-Business.- Chapter 2. E-Business Models & Strategies.- Chapter 3. E-environment.- Chapter 4. Evolution and Applications of the Internet in E-business.- Chapter 5. E-Business Security and Control.- Chapter 6. Billing and Payment Systems.- Chapter 7. Supply Chain Management in E-Business.- Chapter 8. E-Procurement.- Chapter 9. Digital Marketing.- Chapter 10. Customer Relationship Management.- Chapter 11. Business Intelligence.- Chapter 12. E-Business Adoption.- Chapter 13. Change Management.- Chapter 14. Analysis and Performance Measurement in E-Business.- Chapter 15. Legal, Regulatory, and Ethics in E-business.
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This textbook presents comprehensive treatment of the e-business environment and the tools and strategies necessary for success in the digital realm. The author covers a wide range of e-business-related topics, such as e-environment, e-business security, billing and payment systems, supply chain management, digital marketing, customer relationship management, business intelligence, e-business adoption, change management, performance measurement, legal, and regulatory. The book focuses on the ethical and legal issues of e-business and offers practical advice for establishing and maintaining successful e-business operations. The book also discusses the challenges of keeping up with swiftly evolving technology and the ever-changing internet landscape, including online transactions, data security, and administration. The author seeks to advance e-business research and practice by providing a comprehensive and up-to-date overview of the field. The author includes case studies that span various industries and companies, from small startups to large corporations, providing readers with a diverse and practical perspective on e-business.Covers fundamental topics needed to comprehend e-business, from systems, to security, to ethics;Includes case studies to help readers understand how to implement e-business concepts and strategies;Stresses the significance of performance measurement in e-business, giving tools to assess e-business performance.
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Covers fundamental topics needed to comprehend e-business, from systems, to security, to ethics Includes case studies to help readers understand how to implement e-business concepts and strategies Stresses the significance of performance measurement in e-business, giving tools to assess e-business performance
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Produktdetaljer

ISBN
9783031396281
Publisert
2024-09-06
Utgiver
Vendor
Springer International Publishing AG
Høyde
235 mm
Bredde
155 mm
Aldersnivå
Upper undergraduate, P, 06
Språk
Product language
Engelsk
Format
Product format
Heftet

Forfatter

Biographical note

Dr. Hamed Taherdoost is an experienced award-winning leader and R&D professional, who holds a Ph.D. in Computer Science and specializes in Information Technology Management, Research & Development, and Cybersecurity. He has over 20 years of experience in both academic and industrial sectors and has held positions like CTO, CEO, and R&D Manager in various international companies. He has been involved in several important breakthroughs in IT and industrial projects and has developed projects in different industries, including transportation, laboratory, hospital, and IT development. Apart from his industry background, he also has numerous outstanding achievements in the academic environment, including winning several best paper awards and outstanding editor & reviewer awards. He has published over 200 scientific articles in peer-reviewed international journals and conference proceedings, as well as several books in the field of technology and research methodology. He is an active member of several prestigious organizations and societies, including IEEE and IFIP TC 11, and has served as an editorial, reviewer, and advisory board member of various peer-reviewed journals publishing with Taylor & Francis, Elsevier, Inderscience, MDPI, EAI, and IGI Publishing.