This timely text overviews theories, concepts, and contexts relating
to the emerging field of behavioral economics. Research theories and
data gathered across psychology, sociology, marketing, finance, and
other relevant disciplines are synthesized to identify and elaborate
on the defining aspects of consumer economic wellbeing. Against a
background of consumer rights and responsibilities, the book discusses
consumer phenomena of earning, spending, saving, and borrowing and
their contributions to improving (and in some cases to worsening)
economic wellness. In addition, the author presents effective ways
consumers can be encouraged to navigate key economic environments such
as the media, advertising, and the internet, and to change negative
financial behaviors. Among the featured topics: Historical perspective
on consumer economic wellbeing. Consumer financial capability and
economic wellbeing. The role of government in promoting consumer
economic wellbeing. Corporate social responsibility. Theories of
online shopping and e-banking. Desirable and undesirable consumption
behavior. Consumer Economic Wellbeing clarifies issues and provides
insights for researchers in the fields of consumer psychology and
economics, psychologists and mental health professionals, and policy
analysts. It is also useful as a text for college courses in related
subjects.
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Produktdetaljer
ISBN
9781493928217
Publisert
2018
Utgiver
Vendor
Springer
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter