Named one of the "Highlights from the Decade" in strategy+business magazine.
Think about the last time you tried to change someone's mind about something important: a voter's political beliefs; a customer's favorite brand; a spouse's decorating taste. Chances are you weren't successful in shifting that person's beliefs in any way. In his book, Changing Minds, Harvard psychologist Howard Gardner explains what happens during the course of changing a mind -- and offers ways to influence that process. Remember that we don't change our minds overnight, it happens in gradual stages that can be powerfully influenced along the way. This book provides insights that can broaden our horizons and shape our lives.
Les mer
Examines one of the puzzling and examined questions of human psychology: why it's so difficult to change our own minds and each other's and what happens when we do actually change our minds. This title describes seven factors at work in various cases of mind change. It also examines changes of mind in six arenas.
Les mer
1. The Contents of the Mind 2. The Forms of the Mind 3. The Power of Early Theories 4. Leading a Diverse Population 5. Leading an Institution: How to Deal with a Uniform Population 6. The Creative Geniuses Change Minds Indirectly--Through Science, Scholarly Breakthroughs, and Works of Art 7. Mind Changing in a Formal Setting 8. Mind Changing Up Close 9. Changing One's Own Mind 10 Epilogue: The Future of Mind Changing Notes Index About the Author
Les mer
Produktdetaljer
ISBN
9781422103296
Publisert
2006-09-01
Utgiver
Vendor
Harvard Business Review Press
Vekt
269 gr
Høyde
210 mm
Bredde
139 mm
Aldersnivå
P, 06
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
272
Forfatter