Advances in National Brand and Private Label Marketing Ninth International Conference, 2022
Innbundet /
2022
/ Engelsk
Produktdetaljer
ISBN
9783031065804
Publisert
2022-05-28
Utgiver
Vendor
Springer International Publishing AG
Høyde
235 mm
Bredde
155 mm
Aldersnivå
Research, P, 06
Språk
Product language
Engelsk
Format
Product format
Innbundet
Biographical note
Francisco J. Martínez-López is a Professor of Business Administration at the University of Granada and the Open University of Catalonia (Barcelona) in Spain.Juan Carlos Gázquez-Abad is Professor of Marketing at University of Almería, Spain.
Marco Ieva is Assistant Professor of CRM and Marketing at the University of Parma, Italy.
This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022). The topics covered include: retailing, private label portfolio and assortment management, private label pricing and promotion, national brand strategies, among other related issues. The volume specifically addresses the needs of researchers and students of advanced marketing courses.
Les mer
This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022).
This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022). The topics covered include: retailing, private label portfolio and assortment management, private label pricing and promotion, national brand strategies, among other related issues. The volume specifically addresses the needs of researchers and students of advanced marketing courses.
Les mer
Features latest research insights on topics related to retailing, private label, and national brand issues Includes interdisciplinary contributions from a wide variety of areas Discusses challenges to national brand strategies and their solutions
Les mer
Produktdetaljer
ISBN
9783031065804
Publisert
2022-05-28
Utgiver
Vendor
Springer International Publishing AG
Høyde
235 mm
Bredde
155 mm
Aldersnivå
Research, P, 06
Språk
Product language
Engelsk
Format
Product format
Innbundet
Biographical note
Francisco J. Martínez-López is a Professor of Business Administration at the University of Granada and the Open University of Catalonia (Barcelona) in Spain.Juan Carlos Gázquez-Abad is Professor of Marketing at University of Almería, Spain.
Marco Ieva is Assistant Professor of CRM and Marketing at the University of Parma, Italy.