* For the first time, English-speaking readers will have access to one of the most influential books published in the discipline in the past 30 years. * Psychoanalysis, Its Image and Its Public is in many ways the founding text of the theory of social representations and is, as such, a modern classic.

Preface by Daniel LagacheForeword to the Second EditionPreliminary RemarksPart OneThe Social Representation of PsychoanalysisFindings of Survey and Theoretical AnalysisChapter One Social Representation: A Lost Concept1 Miniatures of Behaviour, Copies of Reality and Forms of Knowledge2 Philosophies of Indirect Experience3 In What Sense is a Representation Social?Chapter Two Psychoanalysis as She is Spoken1 The Presence of Psychoanalysis2 The Taboo on Communications and the Attractions of IgnoranceChapter Three Ideas That Become Common-Sense Objects1 Objectification2 From Theory to Social Representation3 The Materialisation of ConceptsChapter Four ‘Homo Psychanalyticus’1 Classifying and Naming2 The Internal Boundary Between the Normal and the Pathological3 Who Needs Psychoanalysis?Chapter Five A Marginal Hero1 The Psychoanalyst: Magician or Psychiatrist?2 Social Relations and Role-Playing3 How the Audience sees the ActorChapter Six The Psychoanalysis of Everyday Life1 Description of the Second Major Process: Anchoring2 Current activities courante and Analytic Therapy3 Self-AnalystsChapter Seven A Freud for All Seasons1 The Need for Analysis2 The Extent of Psychoanalysis’s domains of application3 Does Psychoanalysis Work?Chapter Eight Ideologies and Their Discontents1 Psychoanalysis, Religion and Politics2 The Values of Private LifeChapter Nine Of Jargon in General and Franco-Analytic Jargon in Particular1 Language and Languages in Conflict2 Speech Becomes a RealityChapter Ten Natural Thought: Observation Made In the Course of Interviews1 Phenomenological Remarks2 The Style of Natural Thought3 Two Principles of Intellectual Organisation4 The Collective Intellect: Tower of Babel or Well-Ordered Diversity?Part TwoPsychoanalysis and the French PressContent Analysis and Analysis of Systems of CommunicationChapter One The Press: Overview1 Who Talks about Psychoanalysis?2 The Many Faces of Psychoanalysis3 Attitudes, Groups and Ideological OrientationsChapter Two The Diffusion of Psychoanalysis1 First Descriptions2 Rhetoric to the Fore3 Language, The Fiction of Communication and impregnation4 OverviewChapter Three The Encounter Between Religious Dogma andPsychoanalytic Principles1 Propagation: Its Characteristics and Its Domain2 The Assimilation and Adaptation of Profane Notions3 In Search of a Catholic Conception of PsychoanalysisChapter Four The Communist Party Meets a Science that is Very Popular and Non-Marxist1 Theoretical Perspectives2 What Can We Expect to Read in a Communist or Progressive Publication?3 What Anti-Psychoanalytic Propaganda Are We Talking About?Chapter Five A Psychosociological Analysis of Propaganda1 The Functions of Propaganda2 Cognitive Aspects and Representation in Propaganda3 Representation As a Tool for Action4 Language and Action5 Final ObservationsFifteen Years LaterChapter Six A HypothesisAfterwordAppendixBibliography

The publication in English of Serge Moscovici's Psychoanalysis, Its Image and Its Public is an event of singular importance for social psychology. For the first time, English-speaking readers will have access to one of the most influential books published in the discipline in the past 30 years. Moscovici's development of the theory of social representations has long been recognised as a major contribution to social psychology, but discussion of the theory has been limited been by the unavailability in English of the text in which he provides his most extensive presentation of the theory and demonstrates its fecundity through his empirical study of representations of psychoanalysis in France. Psychoanalysis is in many ways the founding text of the theory of social representations and is, as such, a modern classic. As well as tracing the ways in which knowledge of psychoanalysis is transformed as it is reconstructed by different social groups in French society, Moscovici provides an extensive analysis of the representations of psychoanalysis within the mass media, showing how different interests structure such communication through the different forms of propaganda, propagation and diffusion. This book will be an indispensable text for students and scholars of social psychology. It will also be of interest to psychologists, sociologists and cultural theorists concerned with mass communication, and to all those with an interest in current perspectives in the social sciences.

"It has been a great pleasure to read this book – its thorough scholarship and entertaining writing style make it into a masterpiece. As a concise history of recent social psychology worldwide (1960s–1970s), it is a unique treatise on the institutional moves and personal relationships of leading social psychologists on both sides of the Atlantic. This sophisticated case study adds a crucial voice to historical and sociological scholarship. It will be particularly useful at graduate and postgraduate levels – in courses on history of psychology in general, and in special seminars on history of social psychology.This book covers the material precisely as I would like, and will be ideal for use in my seminars as core reading." Jaan Valsiner, Clark University "This is a richly documented and vivid account of key events in the formation of an academic discipline. It shows how individuals make history, albeit not in conditions of their own making, by seeking an alternative path for the globalization of knowledge. The book traces the apparent failure of the project of rescuing a social psychology of human beings from the global diffusion of a local USA model (individualist, prescriptive, ethnocentric). Ironically, this 'invisible college' was initiated by a visionary group of US scholars mobilizing allies in Europe, Latin America, and Asia under adverse Cold-War conditions. This is an encouraging book. The project of a universally relevant social psychology will continue to inspire the quest for genuine human understanding." Martin W. Bauer, London School of Economics "This fascinating and important book makes out a carefully documented and persuasive case that one virtually forgotten committee, more than any other body, was responsible for shaping the international social psychology we know today. The book will be an essential source for future research on and understanding of the history of social psychology and anyone with an interest in that history really should read it." Colin Fraser, University of Cambridge