Development of Scientific Marketing in the Twentieth Century Research for Sales in the Pharmaceutical Industry
Heftet /
2017
/ Engelsk
Produktdetaljer
ISBN
9781138630116
Publisert
2017-02-07
Utgiver
Vendor
Routledge
Vekt
530 gr
Høyde
234 mm
Bredde
156 mm
Aldersnivå
G, U, 01, 05
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
288
Forfatter
The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.
Les mer
The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.
Les mer
List of Contributors, List of Figures and Tables, Acknowledgements, Introduction – Jean-Paul Gaudillière and Ulrike Thomas, Part I: Marketing Research and Innovation, Part II: Marketing Tools and Visual Practices, Part III: In-House Biomedical Research and Marketing, Notes, Index
Les mer
Produktdetaljer
ISBN
9781138630116
Publisert
2017-02-07
Utgiver
Vendor
Routledge
Vekt
530 gr
Høyde
234 mm
Bredde
156 mm
Aldersnivå
G, U, 01, 05
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
288
Forfatter