"A perfect book for any Hospitality program, excellent instructor
support, and a good resource for students." –Denise A. Braley,
Mitchell College Today’s economy is dominated by the rapidly growing
service sector. Even businesses primarily selling goods are
reinventing their image and positioning themselves as service
providers. Managing Hospitality Organizations: Achieving Excellence in
the Guest Experience takes students on a journey through the evolving
service industry. Each chapter focuses on a core principle of
hospitality management and is packed with practical advice, examples,
and cases from some of the best companies in the service sector.
Authors Robert C. Ford and Michael C. Sturman emphasize the critical
importance of focusing on the guest and creating that unforgettable
customer experience. Whether your students will be managing a
neighborhood café, a convention center, or a high-end resort hotel,
they will learn invaluable skills for managing the guest experience in
today’s ultracompetitive environment. The Second Edition includes
new coverage of technology, sustainability, sexual harassment,
diversity and inclusion, and ethical leadership. Give your students
the SAGE edge! SAGE edge offers a robust online environment featuring
an impressive array of free tools and resources for review, study, and
further exploration, keeping both instructors and students on the
cutting edge of teaching and learning.
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Produktdetaljer
ISBN
9781544356853
Publisert
2018
Utgave
2. utgave
Utgiver
Vendor
SAGE Publications, Inc
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter