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eBook. Time limit The eBooks products do not have an expiry date. You
will continue to access your digital ebook products whilst you have
your Bookshelf installed. For courses in Managerial Economics. A
Problem-based Approach that Uses Modern Theories and Real-world
Examples Managerial Economics and Strategy uses real-world issues
and examples to illustrate how economic principles impact business
decisions. Emphases on agency and contract theory, managerial
behavioral economics, game theory, and pricing are especially valuable
to future managers. In-text examples and boxed mini-cases use actual
data to illustrate the use of basic economic models, while Q&As pose
important managerial or economic problems and demonstrate a
step-by-step approach to solving them. The 2nd Edition has been
fully revised and updated to reflect new supply-and-demand curves and
include discussions of corporate social responsibility, opportunistic
behavior, and innovation. It also features new learning objectives,
examples, end-of-chapter questions, and spreadsheet exercises.
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Produktdetaljer
ISBN
9781292159157
Publisert
2018
Utgave
2. utgave
Utgiver
Pearson International Content
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter