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This is an accessible and academically rigorous guide to the themes
and functions of management. It contains in depth case studies that
examine key management issues in a broad range of organisations, from
Apple and Virgin to the British Heart Foundation and Management in
Practice features full of insights into contemporary management
activities. Entrepreneurship, sustainability, governance and
internationalization are integrated throughout, giving clear guidance
on how students can further their understanding of these key topics.
This edition includes innovative employability content designed to aid
development of the business skills most valued by today’s employers.
Exercises throughout the text encourage critical thinking and the
application of real-life experience.
This text is the ideal to accompany a first course in management,
either as an undergraduate or a postgraduate.
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Produktdetaljer
ISBN
9781292004440
Publisert
2015
Utgave
6. utgave
Utgiver
Vendor
Pearson (Intl)
Språk
Product language
Engelsk
Format
Product format
Digital bok
Antall sider
720
Forfatter