<i>âThis carefully curated and richly diverse Research Handbook on trademark history provides illuminating and challenging perspectives on the role of trademarks in contemporary society. It contains penetrating theoretical and policy analyses, buttressed by informative case studies drawn from multiple jurisdictions and periods. Highly recommended for those working in trademarks law or, more generally, to anyone with an interest in legal history.â</i>
- Sam Ricketson, Melbourne Law School, Australia,
<i>âTrademark law is the most organic of the major intellectual property regimes. Given that character, one cannot fully understand the current and future shape of trademark law without a proper appreciation of its past. This spectacular volume offers an unparalleled analysis of trademark history, advanced by some of the leading scholars in the field. Beyond its important value to all those engaged with trademark law, this work is a testament to the intellectual and practical role(s) of history in the development of legal principles, beautifully illuminating the contingency of legal evolution.â</i>
- Graeme B. Dinwoodie, IIT Chicago-Kent College of Law, US,
<i>âA must-read book on trademarks by top scholars in the field. Brilliant insights on trademark law in changing historical, economic, and cultural contexts. Essential for the academy and of great interest for law practitioners, brand managers, and any professional linked to the world of branding.â</i>
- Patricio SĂĄiz, Universidad AutĂłnoma de Madrid, Spain,
<i>âThe history and evolution of the law protecting brands and trademarks has long been neglected by legal historians when its siblings â patents and copyright â have been showered with scholarship. The editors of this excellent Research Handbook bring together leading experts to explore the development and some of the distinctive idiosyncrasies past and present of this neglected field, making it essential reading for all serious trademark scholars.â</i>
- Phillip Johnson, Cardiff University, UK,
<i>âThe chapters in this Research Handbook offer a variety of topics and approaches from legal history to case studies. Each is well researched and well written. While excited to read some chapters, I was surprised to find interesting ideas in all of them.â</i>
- Ross D. Petty, Babson College, US,