1. Key Themes in Landmark Consumer Law Cases, Iain Ramsay (University of Kent, UK) and Jodi Gardner (University of Auckland, New Zealand) Part One: Common Law Foundations of Consumer Law 2. Earl of Chesterfield v Janssen: Equitable Foundations, Benjamin Douglas (University College London, UK) 3. Gardiner v Gray, David Ibbotson (University of Cambridge, UK) 4. Incorporation and Exemption Clauses in Consumer Contracts: Parker v South Eastern Railway Company, Stelios Tofaris (University of Cambridge, UK) 5. Quackery and Contract Law: The Case of the Carbolic Smoke Ball, AWB Simpson (Late of University of Michigan, USA) 6. Helby v Matthews: The ‘Great Test Case’? Iain Ramsay (University of Kent, UK) 7. Blacker v Lake and Elliot: (closing and opening) a Path for Injured Consumers in Tort before Donoghue, Emily Gordon (University College London, UCL) 8. Jarvis v Swans Tours: Can Holidays be a Human Right? Jodi Gardner (University of Auckland, New Zealand) 9. The Foundations of Corporate Criminal Responsibility in Consumer Law: Tesco Supermarkets Ltd v Nattrass in Perspective, Peter Cartwright (University of Nottingham, UK) 10. Lloyds Bank Ltd v Bundy: The Influence of the Omnibus Principle of Unequal Bargaining Power, Jeannie Marie Paterson (University of Melbourne, Australia) and Elise Bant (University of Western Australia) 11. Erven Warnink Besloten Vennootschap v J Townend & Sons (Hull) Ltd: Consumer Welfarism by the Back Door? John Murphy (Hong Kong University) Part Two: Rethinking the Role of Consumer Law 12. Of Marginal Gains and Opportunities Missed: The Lost Landmark of Constantine v Imperial Hotels Ltd, Toni Williams (University of Cambridge, UK) 13. Abortion and the ‘Right To Choose’: The Consumer Rights Implications of Roe V Wade, Stevie Martin (University of Cambridge, UK) 14. Virginia State Board of Pharmacy v Virginia Consumer Citizens Council, Inc: Commercial Speech: Advancing the Rights of Consumers or Enhancing the Rights of Corporations? Mary Spector (SMU Dedman School of Law, USA) 15. A v National Blood Authority: An Experiment in Radical Consumer-centric Strict Liability for Products, Jacob Eisler (Florida State University, USA) 16. Failure to Protect the Vulnerable: Office of Fair Trading (Respondents) v Abbey National Plc & Others (Appellants), Christine Riefa (University of Reading, UK) 17. Bankruptcy, Housing, ‘Have Nots’, and the Limits of Legal Landmarks: Places for People Homes Ltd v Sharples, Joseph Spooner (London School of Economics, UK) 18. European Integration after Mohammed Aziz, Irina Domurath (Universidad Adolfo Ibañez, Chile) and Hans-W Micklitz (European University Institute, Italy) 19. Plevin v Paragon: Undisclosed PPI Commissions Give Rise to an Unfair Credit Relationship, Nicola J Howell (Queensland University of Technology, Australia) 20. Cake, Conflict and Consumer Law: The Significance of Masterpiece Cakeshop v Colorado Civil Rights Commission and Lee v Ashers Baking Company Ltd, Sarah Brown (University of Leeds, UK) 21. Small Claims, Big Challenges: Merricks v Mastercard, Simone Degeling (University of New South Wales, Australia), Jodi Gardner (University of Auckland, New Zealand) and Josh McGeechan (Australian Securities and Investments Commission, Australia)

Original analysis by eminent scholars that examine the most important legal cases to date. The Landmark Cases series is an occasional series of volumes which seek to highlight the historical antecedents of what are widely considered to be the leading cases in the common law. These edited volumes feature original archival research by eminent scholars in the field, and are intended to provide a context, or contexts, in which to better understand how and why certain cases came to be regarded as the 'Landmark' cases in any given field. Praise for the series “An interesting read and a valuable addition to the reference literature for [those] who wish to view from a fresh angle the classic textbook cases that they thought they knew very well.” Review of Landmark Cases in Criminal Law in New Journal of European Criminal Law “Beautifully written, nicely produced and just full of intrinsically fascinating material.” Review of Landmark Cases in Family Law in The Law and Politics Book Review “An intriguing pleasure to read.” Review of Landmark Cases in the Law of Contract in Journal of Legal History “A fine example of the kind of historical investigation that should be the foundation of all common law scholarship.” Review of Landmark Cases in the Law of Restitution in King's Law Journal