List of tables and figures; List of contributors; Acknowledgements; Introduction; Part I: Media Reporting of Social Work 1. Media reporting of social work: a framework for analysis Bob Franklin and Nigel Parton; Part II: Journalists, Broadcasters and Public Images of Social Work 2. The professional press: social work talking to itself Terry Philpot 3. Reporting social work: a view from the newsroom Anne Fry 4. Social work: ‘image’ and images on television David Perrin 5. Do-gooders on display: social work, public attitudes and the mass media Peter Golding; Part III: Social Work under Scrutiny 6. A receptacle for public anger Martin Ruddock 7. Social work and the media: pitfalls and possibilities Valerie Howarth 8. Hidden agendas and moral messages: social workers and the press Louis Blom-Cooper 9. Press reporting of Kincora Marie Smyth; Part IV: Remedies and Strategies: Improving the Public Image 10. Promoting positive images of people with learning difficulties: problems and strategies Steve Dowson 11. Growing old in the eyes of the media Tim Dant and Malcolm Johnson 12. Running a campaign: appropriate strategies for changing times Rom White 13. Speaking up: community action and the media John Callaghan 14. Public relations and social services: a view from the statutory sector Lynne Walder 15. The social work profession and professional public relations Sally Arkley and David Jones; References; Index