Dealing with rights and developments at the margin of classic intellectual property, this fascinating book explores emerging types of regulations and how existing IP regimes inform and influence the judicial and legislative creation of “substitute” IP rights.

Contents: Introduction: Intellectual Property, Unfairness and Speech – Convergences and Developments Annette Kur, Nari Lee, Ansgar Ohly and Guido Westkamp PART I: CONDUCT AND UNFAIRNESS: MAPPING METHODOGICAL BOUNDARIES 1. What to Protect, and How? Unfair Competition, Intellectual Property, or Protection Sui Generis Annette Kur 2. Interfaces between Trade Mark Protection and Unfair Competition Law – Confusion About Confusion and Misconceptions about Misappropriation? Ansgar Ohly 3. Personality Rights, Unfair Competition and Extended Causes of Action Guido Westkamp PART II: CONVERGENCES I: PERSONA, PUBLICITY AND MARKET CONTROL RIGHTS IN COMPARISON 4. Personality Endorsement and Character Merchandising: A Sparkle of Unfair Competition in English Law Spyros Maniatis 5. Rights of Publicity in the United States From Edison to Elvis to Paris (and Every 15 Minutes in Between) Gary Rinkerman 6. Celebrities, Advertisement and Commercial Exploitation ‘Publicity Rights’ in German Law Kerstin Schmitt PART III: CONVERGENCES II: INVESTMENT IN COMPETITION 7. Ambush Marketing: Examining the Development of an Event Organizer Right of Association Seth Ericsson 8. Commercialising Privacy and Privatising the Commercial: The Difficulties Arising from the Protection of Privacy via Breach of Confidence Tanya Aplin 9. Protection of the First Mover Advantage – Regulation Against Imitation of the Product Configuration in Japan Yoshiyuki Tamura 10. The Use of Trade Marks in Keyword Advertising: Developments in CJEU and National Jurisprudence Nicole van der Laan PART IV: INVESTMENT PROTECTION AND THE PUBLIC INTEREST: COMPETITION AND (COMMERCIAL) SPEECH 11. The United Kingdom’s Public Interest ‘Defence’ and European Union Copyright Law Jonathan Griffiths 12. Public Domain at the Interface of Trade Mark and Unfair Competition Law – The Case of Referential Use of Trade Marks Nari Lee 13. Image Rights in Civil Law Systems: Four Questions and Three Systems Antoon Quaedvlieg Index