Kalat's bestselling INTRODUCTION TO PSYCHOLOGY takes an "evaluate the evidence" approach that features a friendly writing style, hands-on "Try It Yourself" activities and visuals inviting students to engage in the experience of learning psychology. The unique modular organization breaks each chapter into meaningful "chunks" for structuring learning -- building student confidence and giving instructors unlimited flexibility. Content is seamless, with clean margins and nothing separated into boxes. "What's the Evidence" coverage reviews important studies, encouraging students to question the strengths and limitations of the evidence. The 12th Edition draws from the latest research and literature to teach students how to separate the plausible from the scientifically demonstrable.