This volume examines the potentially deleterious impact of place
branding on the social fabric, ecosystems and local economies of the
places concerned. As the different essays show, place branding is a
fundamentally political practice, often driven by hidden agendas that
marginalize certain groups within society. Contributors explore place
branding from a wide variety of angles, including: the role played by
the visual arts in city branding; the applied arts, and speci cally
the fashion industry’s potential for shaping perceptions of a
particular place; the different ways in which sport has been exploited
by the political elites; the role of design in place branding,
including the architectural design of sports stadia; and the
potentially insidious economic and societal consequences of excessive
consumption of branded places.
Les mer
Produktdetaljer
ISBN
9782875745651
Publisert
2024
Utgave
1. utgave
Utgiver
Vendor
P.I.E Peter Lang S.A., Editions Scientifiques Internationales
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter