"During the last decade, the tide has turned in Saussure studies. No longer the reference point of a half-baked structuralism (and some even more foolish cultural theory) based on a book he never even wrote, Saussure is coming to be regarded as a remarkable linguist in his own right, making a significant contribution to the understanding of communication and culture. The current volume, by someone who is not just a competent semiotician but a giant of contemporary semiotics, explains and assesses Saussure's bequest to sign study. Paul Bouissac's Saussure: A Guide for the Perplexed prints the bigger picture, not just the legend, and helps to open up a whole new era in the analysis of the cultural sign."
- Paul Cobley, Reader in Communications London Metropolitan University, UK,