<p>'This important, original, and entertaining book offers novel insights into the challenges of communication in the age of social media. Beautifully illustrated with a wealth of real-life examples (from hashtags to retweets, clickbait to trolling), it shows how our communicative abilities are evolving to take advantage of new opportunities. A vital resource for students and scholars.'</p><p><strong>Deirdre Wilson</strong>, UCL, UK</p><p>We strongly believe that this informative book contains a diverse range of enlightening topics that delve into mediated contexts, with the potential to broaden our pragmatic understanding of digital discourse and its underlying cognitive dynamics. Therefore, we highly recommend this book to students and researchers interested in exploring digital discourse and practice in various fields such as multimodal discourse analysis, internet pragmatics, cognitive science, and discourse communication.</p><p><strong>Xiaojiang Wang,</strong> <em>School of Foreign Studies of Nanjing University</em>, and <strong>Yansheng Mao, </strong><em>China Research Center for Language Strategies</em></p>
Produktdetaljer
Biographical note
Kate Scott is a senior lecturer at Kingston University, London (UK). Her research focuses on cognitive pragmatics, and she has published on the pragmatics of digitally mediated communication, exploring topics including hashtags, clickbait, and memes.