This book is the first longitudinal study that addresses language policy and planning in the context of a major international sporting event and examines the ideological, political, social, cultural, and economic effects of such context-specific policy initiatives on contemporary China. The book has important reference value for future research on language management at the supernational level and language services for linguistically complex events. At the same time, it presents some broader implications for current and future language policy makers, language educators and learners, particularly from non-English speaking backgrounds. Foreword by Ingrid Piller
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Produktdetaljer

ISBN
9781501521072
Publisert
2022-12-19
Utgiver
Vendor
De Gruyter Mouton
Vekt
578 gr
Høyde
230 mm
Bredde
155 mm
Aldersnivå
P, 06
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
281

Forfatter
Preface by

Biographical note

Jie Zhang, Zhongnan University of Economics & Law, Wuhan, China.