[This] second edition evolves as a successful upgrade to the list of currently available introductory books on multimodal analysis that offer ‘toolkits’ with readymade distinctions to be applied to analytical objects ... A light, practical introduction that together with a profound theoretical enlargement on the basis of other works comprises a first springboard to delve into the deeper context of multimodality.

Journal of Pragmatics

This second edition of <i>Introduction to Multimodal Analysis</i> constitutes once again a persuasive invitation to scrutinize ‘the way things look’ as powerful expressions and instruments of culture. Authors Machin and Ledin provide scholars from a variety of backgrounds with a thoroughly updated tool to systematically and critically interrogate the numerous choices and decisions that go into designing the visual and multimodal aspects of artefacts in society.

Luc Pauwels, Professor of Visual Research Methods, University of Antwerp, Belgium

With a fully updated table of contents, the second edition of <i>Introduction of Multimodal Analysis</i> offers a contemporary perspective on the multiple ways in which communication ‘works’ in everyday life. Drawing from classic and cutting-edge scholarship on multimodality, the book is an accessible and rigorous guide to analyzing colour, typography, images, texture, composition, and diagrams. A must-have for students and researchers of culture, media, communication, and design.

Giorgia Aiello, Associate Professor of Media and Communication, University of Leeds, United Kingdom