Benoit is a communication scholar of the highest order, a researcher who reveals the importance of studying message. A Functional Analysis of Political Television Advertisements is exhaustive in its analysis of a wide range of spots created for candidates varying in level of government, stage of campaign, and nation. There are few works that parallel Benoit’s effort in producing a generalizable set of findings that reflect genuine insights, and it is sure to have a sustained impact on the field.

- Lance Holbert, University of South Carolina,

Benoit's insights and new perspectives on how political advertising impacts voters is a must read for scholars and professionals in political communication. A Functional Analysis of Political Television Advertisements provides the crucial next step in understanding the dynamics at work in campaigns micro targeted to specific publics.

- Gregory Payne, Emerson College,