1. Introduction: Rhetoric or how to integrate the different voices (by Weigand, Edda); 2. Part I. Rhetorical Paradigms; 3. Rhetoric in the Mixed Game (by Weigand, Edda); 4. The selection of agency as a rhetorical device: Opening up the scene of dialogue through ventriloquism (by Cooren, Francois); 5. Dialogic rhetoric, coauthorship, and moments of meeting (by Cissna, Kenneth N.); 6. The rhetoric of 'dialogue' in metadiscourse: Possibility/impossibility arguments and critical events (by Craig, Robert T.); 7. Rhetoric and ethic of dialog: Can conditions of performance serve as excluding criteria? (by Letourneau, Alain); 8. Common ground and (re)defanging the antagonistic: A paradigm for argumentation as shared inquiry and responsibility (by Emmel, Barbara A.); 9. What is the role of arguments? Fundamental human rights in the age of spin (by Teubert, Wolfgang); 10. Logical and rhetorical rules of debate (by Cattani, Adelino); 11. Rhetoric in a dialectical framework: Fallacies as derailments of strategic manoeuvring (by Eemeren, Frans H. van); 12. Part II. Rhetoric in the Mixed Game: Communicative means, cultural values, and institutional games; 13. Strategic use of Korean honorifics: Functions of 'partner-deference sangdae-nopim' (by Cho, Yongkil); 14. Irony as a rhetorical device in dialogic interaction (by Feller, Sebastian); 15. Political rhetoric in visual images (by Roque, Georges); 16. Sociological concepts and their impact on rhetoric: Japanese language concepts (by Grein, Marion); 17. The rhetorical component of dialogic communication in Banks' annual reports (by Mignini, Marta); 18. Attention-influencing as a rhetorical strategy in German and Turkish Parliamentary debates (by Ozan, Didem); 19. Diatexts of media dilemmas: The rhetorical construction of euthanasia (by Mininni, Giuseppe); 20. Recontextualization of concepts in European legal discourse (by Kjaer, Anne Lise); 21. A court judgment as dialogue (by Cheng, Le); 22. Part III. Round table discussion: Concepts of rhetoric, dialogue and argumentation; 23. Round table discussion; 24. General Index; 25. List of Contributors