<p>"This book is an essential read for anyone seeking a scholarly understanding of what it means to live, work and socialize in an increasingly data-driven world. Professor Sridhar and his international team have achieved a difficult feat—to engage deeply and thoughtfully with the issues, while also ranging widely across knowledge domains from technology and algorithms, to privacy, healthcare and regulation."</p><p><b>Krishna Jayakar</b>, <i>Penn State University, U.S.A.</i></p><p>“This all-encompassing book touches every aspect of our lives with grace and thoughtfulness. Sridhar’s transitions, written with crisp prose, make the scholarship vivid.”</p><p><b>Erran Carmel, </b><i>American University, U.S.A.</i></p><p>“Datafication is the new normal, and has impacts that we are only starting to understand. This book provides a comprehensive introduction to datafication across social domains, offering key insights about how to align its trajectory with public interest goals.”</p><p><b>Hernan Galperin</b>, <i>University of Southern California, U.S.A.</i></p><p>"Digitization is revolutionizing not only the economy but the entire society. This volume analyzes in depth, processes of datafication and its implications in different sectors; specific challenges with respect to privacy and access to digital services; and possible technological and regulatory solutions."</p><p><b>Wolfgang Kerber</b>, <i>University of Marburg, Germany</i></p><p>"The technological innovations of the 21st century is fundamentally changing the world and putting forth ethical questions in front of humanity. At this juncture, V Sridhar's work uses a much needed interdisciplinary approach and acts as a guiding light for technologists, policymakers and academics."</p><p><b>Pradeep Mehta, </b><i>Consumer Unity & Trust Society (CUTS) International, India</i></p>