In _Sesame Street: A Transnational History_, author Helle Strandgaard Jensen tells the story of how the American television show became a global brand. Jensen argues that because the show's domestic production was not financially viable from the beginning, _Sesame Street_ became a commodity that its producers assertively marketed all over the world. _Sesame Street: A Transnational History_ combines archival research from seven countries, bolstering an insightful analysis of how local reception and rejection of the show related to the global sales strategies and American ideals it was built upon.Contrary to the producers' oft-publicized claims of _Sesame Street_'s universality, the show was heavily shaped by a fixed set of assumptions about childhood, education, and commercial entertainment. This made sales difficult as _Sesame Street _met both skepticism and direct hostility from foreign television producers who did not share these ideals. Drawing on insights from new histories about childhood, education, and transnational media, the book lays bare a cultural clash of international proportions rooted in divergent approaches to children's television. In doing so, it provides a reflective backdrop to the many ongoing debates about children's media.In contrasting the positive receptions and renunciations of _Sesame Street_, Jensen demonstrates that it was only after a substantial rethinking of _Sesame Street_'s aims and business model that this program ended up on numerous broadcasting schedules by the mid-1970s. Along the way, this rethinking and the constant negotiations with potential international buyers created and shaped the business and corporate brand that paved the way for the _Sesame Street _we know today.