Designing the BBC is a compelling history of the groundbreaking work of the BBC's Television Graphic Design Department from 1954 to 2021. Drawing on the unique content of the BBC Motion Graphics Archive and the first-hand perspectives of former BBC staff, this book provides a timely overview of more than 60 years of the BBC's innovative practice within motion graphics. Former BBC staff and leading design and television studies scholars investigate the archive, bring cultural memories to life and reflect on the Graphic Design Department's lasting impact. They consider the graphic design of a range of TV genres, including household favourites such as Doctor Who; sports programming such as Grandstand and big sporting events like the Olympics; children's television including Grange Hill; popular science programmes such as Tomorrow's World; news output such as The Nine O'Clock News, Election Night specials, the weather and the channel idents of BBC 2 and BBC One.